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The platform is rolling out a new feature that allows them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company disclosed that it presently contains over 1 billion AI videos.

Trial and Implementation

The update is undergoing trials over the following weeks before a global release. This advancement comes amid a rise in AI-generated material, fueled by emerging AI video creators.

The Broader AI Trend

Recent reports that almost one in 10 of the quickest rising channels on a popular video site exclusively feature content made by AI. A considerable share of this content is considered “AI slop”, a term for substandard, mass-produced content that is often illogical or surreal.

Based on user feedback that numerous viewers like content created using AI tools, from AI artwork to educational videos, and we want to give people the option to adjust the amount of that, based on their own choices,” stated a company executive.

Volume and Proportions

The platform disclosed that there are now 1.3bn videos on its app identified as made with AI. In total, more than 100 m pieces of content are added to the service each day, making AI content a limited portion of its complete catalog.

Customizing Your Feed

Users will be in a position to limit or boost the volume of AI content they view by accessing the topic control feature in the app and selecting “AI-generated content”. Further subjects that are already be adjusted under the tool encompass news, clothing, beauty, and choreography.

AI Disclosure Rules

Its rules require creators to tag lifelike AI-generated content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be removed under its community policies.

Additionally, the service will henceforth add an artificially created watermark to content made using its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This step is intended to help prevent users from seeking to evade the tagging system.

Responsible AI Funding

TikTok is additionally launching a $2m educational fund for professionals and groups to produce informative material about ethical AI use. This project will support charitable organizations dedicated to teaching coding and technology.

Moderation Strategy

The video-sharing app has justified its content review process, following discussion over proposals to make redundant numerous safety staff in the United Kingdom. The company is planning to eliminate 439 jobs in its user protection team in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.

A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it is viewed by humans. TikTok announced a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to the use of its AI tools.

“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a extensive automated help is really helping us process content quickly.”